Credits & pricing
10ex bills on a single unit: credits. One workspace, one balance, one meter. Every agent declares its credit_cost up front; the meter ticks when an agent run produces an output (or, for senders, when an email actually leaves the building).
Tiers
| Tier | Price | Credits | Effective rate | Best for |
|---|---|---|---|---|
| Starter | $499 | 1,000 | $0.499/credit | First campaign, single channel |
| Scale | $1,499 | 5,000 | $0.300/credit (40% off Starter) | Active team, multiple motions |
| Pro | $4,999 | 25,000 | $0.200/credit (60% off Starter) | Multi-segment, multi-channel, dedicated agents |
All tiers ship with email support. Scale adds 24-hour priority support. Pro adds dedicated Slack and custom agents (one-off CrewAI crews tailored to your workflow).
Credits never expire. Buy a year’s supply at quarter-end and roll it forward.
What a credit buys
Approximate, real-world ratios surfaced inside the Buy Credits page:
- Starter: ~10 qualified leads, ~1,000 prospects researched, ~500 personalised emails sent
- Scale: ~50 qualified leads, ~5,000 prospects, ~2,500 emails
- Pro: ~250 qualified leads, ~25,000 prospects, ~12,500 emails
These are blended estimates. Actual cost is per-agent and per-output.
| Agent | Cost basis | Per run |
|---|---|---|
| Marcus/Prospector | Lead batch | 1 credit |
| Marcus/Blog | Full pipeline (research, draft, visuals) | 10 credits |
| Nova/Email Sequence | Per email sent (preview is free) | 1 credit/email |
| Orion/Single email | Per email sent | 1 credit |
| Kai/Voice Lead Qualifier | Per call placed | 1 credit |
| Iris/Webinar Image | Per image | 10 credits |
| Nova/PPT | Per deck | 10 credits |
| Sora, Luna, Dante, Zara, Ravi, Elena, Juno, Atlas, Maya | Strategy, planning, single artefact | Free |
The “Free” tier inside paid plans
Several agents (Maya, Sora, Juno, the ads managers) are free to run. They don’t debit credits. That’s deliberate. 10ex’s default flow assumes you spend on Marcus/Prospector to find leads, then spend on Nova to email them. Planning and strategy steps in between are zero-cost. This nudges users to plan first, send second.
When the meter starts
A subtle but load-bearing detail: for senders (Nova, Orion), the meter starts on send, not on generate. Implications:
- Preview is free. Run Nova against a 200-recipient segment, preview the sequence, decide “actually I want a different objective.” No charge.
- Approve = spend. Clicking Approve on a previewed sequence is the moment credits debit. A 200-recipient three-email sequence costs 600 credits at approval time.
- Rejected previews are free. Reject costs nothing.
This pairs intentionally with approval workflows. Preview cheap, approve once, spend deliberately.
Top-up vs subscription
10ex is top-up only. There’s no monthly subscription, no auto-renewal, no overage. Run out of credits and agents pause. Buy more and they resume from where they were.
The dashboard pill (top-right header, e.g. “2,268 credits”) is a click target. It opens Buy Credits directly.
How credits get debited
A common misunderstanding: credits debit on submit, not on success. They don’t. The ledger only updates after the run completes successfully. A failed Marcus/Blog pipeline costs you nothing. A successful Nova send for 600 emails debits 600 the moment the SMTP layer accepts the batch.
If a run is partially successful (e.g. Nova sends 480 of 600 emails before a connector failure), the debit matches the actual side-effect count, not the planned count.
Sales / custom
Above Pro, sales-led only. Anchored at “Need more? Talk to sales.” Includes:
- Volume pricing (above 25K credits)
- Custom agents (build a CrewAI crew specifically for your motion, run it on 10ex’s runtime and observability)
- SLA guarantees, dedicated infrastructure
- Procurement-friendly invoicing (annual, NET-30)
MCP equivalents
get_billing_status() // returns { plan, credits_remaining, credits_used_this_month, last_purchase }
Buying credits stays in the UI. Stripe Checkout has authentication requirements that don’t translate cleanly to a programmatic agent flow.
Common questions
Do unused credits roll over between months? They never expire. There’s no month or quarter boundary; the balance just sits there until you spend it.
What if I refund a campaign or unsend an email? Once sent, credits are debited. Unsending isn’t possible (the email is already in the recipient’s inbox). Refunds happen only for our service errors, not for changes of mind.
Can I get a refund on unused credits? Yes, within 30 days of purchase, on unused balance. After that, credits are non-refundable but never expire.
Related
- Cast: named agents: per-persona credit cost in one table
- Approval workflows: why preview is free and approval is expensive