Concepts
The “why” behind 10ex. These pages are understanding-oriented, not task-oriented. Read them when you want the mental model. When you need a recipe, the Tutorials and Guides sections have you covered.
Start here
- Platform mental model: leads, knowledge, connectors, agents, and flows
- The cast: named agents: meet the team you can hire
- Brand knowledge schema: the fields every agent reads first
- Launchpad: strategic playbook: your 30-day go-to-market plan
How the platform runs
- Agents architecture: CrewAI under the hood, runtime, observability
- Flows: triggers, steps, branching, fan-out
- Approval workflows: the gate that keeps automation safe
- Knowledge & RAG: brand context, ICPs, vector retrieval
Operations and billing
- Connectors / BYOK: provider keys, source/sink roles, data fees
- Behavioral lead scoring: signals, decay, threshold actions
- Credits & pricing: what a credit buys and when the meter starts
- Roles & permissions: Admin, Manager, Member matrix
- Webinars at scale: generation, hosting, follow-up
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