Webinar playbooks
Channel: webinars. Three personas split the work:
| Persona | Crew | Role |
|---|---|---|
| Atlas | webinar-generator | Full pipeline: outline → script → slides → talking-head video → stitched format |
| Iris | webinar-image-generator | Cover image, registration page hero, social promo |
| Nova / PPT | ppt-generator | Branded slide deck via Gamma (alternative to Atlas’s slides) |
Connectors: Zoom (live) and Google Calendar (invites). Atlas can also produce a self-hosted on-demand video without a Zoom session.
Who runs this: product marketers, content leads, and event managers shipping more than one webinar a quarter. Most teams ship a fully produced webinar (script, slides, talking-head video, registration page) in under a day with Atlas.
The motions
- Registration funnel. Landing page plus email reminder cadence plus capture form. Iris designs the hero, Nova/Email runs the reminder sequence, native form captures registrations.
- Live ops. Atlas generates slides and talking-head video; you stream via Zoom. Q&A capture flows back to the CRM.
- Post-webinar follow-up. Segment by attended versus no-show, run a Nova sequence per segment.
- On-demand replays. Atlas auto-clips highlights, transcribes, and ships a replay landing page.
What Atlas’s pipeline produces
A single generate_webinar call produces a complete asset bundle:
- Outline. Section structure tuned to the audience segment.
- Script. Full speaker script, written against your brand voice.
- Slides. PowerPoint deck with brand colors and fonts from your Brand Kit.
- Talking-head video. AI avatar voicing the script (avatar voice configurable: founder, host, narrator).
- Stitched final. Zoom-style format with slides on the left, presenter on the right.
The output is a single video file plus the slide deck plus the script. Drop the video into Zoom (record + share) or self-host directly.
What it looks like at the end: a 30 to 45 minute webinar asset bundle ready to stream live, host on-demand, or break down into clips. No camera, no studio, no host scheduling.
Required brand knowledge
Same schema as the rest of the platform. Atlas leans on:
company_overview,usps: content angles.brand_voice: script tone.brand_kit(logos, colors, fonts): slide design.- Product Demo Video (6-item onboarding): Atlas can splice your demo into the webinar mid-talk.
Iris vs Nova/PPT
If you only need slides (no video), pick Nova/PPT instead of Atlas. She generates a pure deck via Gamma with art-directed images in your palette. 10 credits per deck vs. Atlas’s free tier (Atlas is free; Iris is 10 credits per image).
Common pitfalls
- Shipping the talking-head without watching it once. AI avatars are good, not perfect. Spot-check pronunciation of brand and product names.
- Skipping Iris on the registration page. A generic stock hero kills registration rates. Iris ships brand-matched art in minutes.
- No follow-up segmentation. Attended and no-show leads need different sequences. Without segmentation, the follow-up reads off-key for half the list.
Common questions
Can I use my own face instead of an AI avatar? Yes. Atlas accepts a recorded talking-head video and stitches it into the slide format, skipping the avatar step.
How long does a full webinar take to generate?
A 45-minute webinar from generate_webinar typically completes in 20 to 40 minutes end to end, depending on slide count and avatar render queue depth.
Does Atlas work without Zoom? Yes. Atlas can produce a self-hosted on-demand video. Zoom is only needed for live streaming.
MCP equivalents
generate_webinar({ topic: "Outbound that doesn't suck", brand_id, audience_segment_id, presenter_voice: "founder", duration_min: 45 })
generate_webinar_image({ event_id, style: "registration_hero" })
generate_ppt({ topic, brand_id, slide_count: 20 })
Related
- Atlas, Webinar Video Generator agent page
- Connectors → Zoom + Calendar
- Email playbooks: pre and post webinar sequences.