Skip to Content
Welcome to 10ex Docs — explore Tutorials, Guides, Reference, Concepts, Use Cases, and the Agent Store.
TutorialsGenerate and publish your first blog
Tutorial

Generate and publish your first blog

End-to-end with the blog-generation agent. Plan for about 15 minutes if your CMS is already connected, or closer to 25 if you’re connecting Webflow or Sanity for the first time.

Before you start

  • A Webflow or Sanity site you have publish rights on
  • A topic and target audience in mind (a CRM segment is fine)
  • Brand voice filled in under Settings → Brand Voice so the draft sounds like you

What you’ll learn: how brand knowledge flows into the blog draft, where the human review step lives, and how the publish handoff to your CMS works.

Steps

  1. Connect Webflow or Sanity under Connectors → CMS. The connector needs write scope on at least one collection so the agent can create draft posts.
  2. Ingest brand context and ICP into Knowledge. At minimum you need brand voice and a target audience description, since the agent uses both to shape tone and reading level.
  3. Hire Blog Generation from the Agent Store.
  4. Provide a topic, target word count, and audience segment. 1500 words is a good starting target for SEO posts.
  5. Review the draft and the hero image. Edit copy as needed. This is also where you can swap the hero image if the first generation misses the mark.
  6. Click Publish to Webflow or Publish to Sanity with status set to draft, then verify in your CMS. Publishing as draft means the post lands in your CMS staging area, not on the live site, so you have one last chance to QA before flipping it live.

Use the in-product surfaces: Marketing → Blogs → New blog.

How to make the first draft sound like you

The draft quality depends almost entirely on what’s in Settings → Brand Voice. Paste at least three real blog posts or long-form emails you wrote yourself before running the agent. The blog-generation agent reads tone, reading level, and recurring phrases from those samples. Without them, the draft tends to read like generic marketing prose.

If something looks wrong

  • Publish button is greyed out. Your CMS connector lost its scope. Reconnect under Settings → Integrations and run the publish step again.
  • Draft is too short. Word count targets are soft. If the first pass undershoots by more than 20%, rerun with a more specific topic. Vague topics (for example, “AI marketing”) produce shorter drafts than focused ones (for example, “How RevOps teams use AI agents to deduplicate Salesforce leads”).
  • Hero image looks off-brand. Add a brand kit under Settings → Brand Kit with primary colors and logo. The image generator picks up palette cues from there.

What to do next

Last updated on
Quickstart: zero to first launchRun a webinar with the AI host